Listen up retards. Do you happen to feel regret because you always think “ohhh if I yoloed my savings on TSLA/AMD/NVDA 🚀 leaps years ago I could be rich by now!!!”
Well if you didn't know already, it doesn’t really matter what happened in the past. Hindsight will always be 20/20. You shouldn’t be harsh on yourself on your past self that your past self wasn’t retarded enough to yolo their savings into AMD/TSLA/.... Your past self doesn’t have the same knowledge that your current self has. It’s fine. If you judged those stocks with the best DD you could do at the time and didn’t think they were worth it, then you did a good job.
If you always think about what you could/should have done in the past, then you don't have the right attitude to play the stock market casino imho.
The single most important thing is to be able to look ahead. There are always plenty of opportunities around. There are thousands of rockets that are still on earth right now. Some may depart this year, others will stay a little longer on earth. The true strength lies in being able to identify those rockets with the knowledge you have right now. And if you still miss most rockets that will take-off this year that's fine, maybe you'll learn, get better and you'll do better next year.
Now, what if I told you there’s a big rocket that’s parked right right here on earth and it has decent chance for take-off this year? Maybe it won't quite reach the moon this year yet, but hey leaving the exosphere should already be a cool milestone.
It has rock-solid fundamentals and will see lots of growth in the following years/decade.
It’s a company that has the fundamental technology to power all the computer vision tech, which is bound to boom this decade.
The company we’re talking about is of course Sony, and it is extremely undervalued right now.
Its P/E is only 14. They have a P/S of 1.65, a PEG of 0.92 (< 2 is already somewhat exceptional for a company/conglomerate of Sony’s size, under 1 is a steal)
Much lower than all of its same-sector peers. This indicates significant undervaluation.
Next up Sony has a P/CF 13.2, ROE of 20% (S&P 500 average is 14% which would already be considered pretty good. 20% ROE is excellent), PEGY of 0.89, P/B of 2.65 and finally Sony has $41.6B in cash on hand. This makes Sony one of the cheapest tech/entertainment/EV/semiconductor growth stocks you will find on the market.
(ROE of 20% + PEGY of 0.89 + PEG of 0.92 means this company is a growth stock based on the numbers alone, but we’ll dig into the actual company and overall outlook in a moment)
I challenge all retards to find a company with similar benchmarks in one of the mentioned sectors, seriously.
Quite frankly doing this DD honestly blew my mind. I kept looking everywhere for reasons why the company could be so undervalued and why they may struggle in the future. Very important to look at all the challenges the company faces to make sure I’m not just doing confirmation bias DD. But all I could find was the opposite. After several weeks and months of working on this DD, I can only conclude that it is overall a very solid company for a bargain price. The new CEO is taking the company in a great direction imho and I'm begin to think he could be Sony's Satya Nadella.
So if you want some easy tendies, maybe consider $SNE while it is still cheap, I’d say.
For the autists out there who care about analyst ratings, SONY ($SNE) currently has 18 BUY ratings, 2 OVERWEIGHT, 4 HOLD and 0 SELL. (= analyst consensus is a STRONG BUY). Very little analysts cover this stock compared to other entertainment/tech companies, so this adds to my assertion that the stock is very much under the radar. Which means you have time to get in before it gets noticed by the larger investing world and before it starts to get a more fair valuation (P/E of around 30 would be more fair for this company I think, but still cheaper than many same sector peers). But, anyway the few analysts who do happen to cover this company are basically all saying it’s an instant-buy at its current price.
Most boomer investors still think big Japanese tech companies are dinosaurs that have long been surpassed by China, South Korea and Apple etc ages ago. Young boomers may think Sony = PlayStation and that it's it. But the truth is that PlayStation, while very important (about 24% of Sony's total revenue last year), is a part of a larger story.
Lots of investors in general associate Sony with the passé Japanese electronics companies from the 80’s and the 90’s. Just like a lot people may think BlackBerry is a struggling phone company.
While Sony may not be the powerhouse in consumer electronics it was in the 80’s and the 90’s, in a lot of ways they are more relevant than ever before. Despite being a well-known brand and being known as the company behind PlayStation, for some reason its stock still seems to be under the radar among both retail and institutional investors. And boy, are they mind-blowingly undervalued. Even if a big part of its business would collapse tomorrow, they would still be slightly undervalued. And I am about to tell you why.
(& btw compared to Japanese tech/entertainment stocks $SNE is still super cheap (Canon, Nikon, Toshiba, Sharp, Panasonic, Square Enix, Capcom, Nintendo, Fujitsu all have P/E ratios ranging from 18 to 77 and none of them have the combination of global clout, fundamentals & growth prospects that Sony has))
2021 Sony as a corparation is not the fucking Sony from 2005-2015’s, just like BlackBerry in 2021 is not the fucking Blackberry from 2012. Just like Garmin in 2021 is not Garmin from 2011. Just like AMD in 2021 is not AMD from 2012.
No, in 2021, Sony is the global leader in imaging technology and people do not fucking realize it. Sony has 50% marketshare in the CMOS image sensor market. There’s a very good chance the smartphone in your pocket has Sony image sensors (unless it’s a Samsung phone). Sony image sensors are powering a big part of today's vision/camera technology. And they will power even more of tomorrow's computer vision tech.
In 2021, Sony is a behemoth in video games, music, anime, movies and TV show production. Sony is present in every segment of entertainment. Sony’s entertainment branches have been doing great business over the past 5 years, especially music and PlayStation. Additionally, Sony Pictures has completely turned around.
In 2021, Sony is the world’s biggest music publisher (and second biggest music company overall). Music streaming has been a boon for Sony Music and will continue to be.
In 2021, Sony is among the biggest mobile gaming companies in the world (yes, you read that right). And it’s mainly thanks to one game (Fate/Grand Order) that nets them over $1B revenue each year. One of the biggest mobile gaming companies + arguably biggest gaming brand in the world (PlayStation).
In 2021, Sony is an EV company. They surprised the world when they revealed their “Vision-S” at CES 2020. At the reception was fantastic. It is seriously one of the best looking EV’s. They already sell sensors to Toyota. Sony will most like sell the Vision-S's tech to other car manufacturers (sensors for driving assistence / autonomous driving, LiDAR tech, infotainment system).

40 sensors in the Sony Vision-S
Considering the overwhelmingly good reception of the Vision-S so far, I suspect the Vision-S could be another catalyst that will put Sony as a company on the radar of investors and consumers.
We've seen insane investment hype for anything even remotely related to EV over the past year. We've seen a company that barely had a few EV design concepts (oh wait, they had a gravity-powered truck though) even get a $30B market cap at some point lmao.
But somehow a profitable company ($SNE) that has an EV that you can actually drive, doesn't even have a fair valuation?
In 2020’s Sony’s brand value is at their highest point since 12 years. In 2021, it is projected to be a its highest point since 2001 assuming same growth as average yearly growth from 2015 to 2020. Keep in mind brand valuation is a bit bullshitty as there’s no standardization to compare brands from different sectors, let alone non-consumer-facing brands with consumer-facing brands. But one thing we can note is that Sony both as B2C brand and as a B2B company is on a big upwards trend.
https://interbrand.com/best-global-brands/sony/
https://careers.uw.edu/blog/2020/03/17/these-are-the-10-biggest-video-game-companies-in-north-america-shared-article-from-zippia/
In 2021, Sony is an entertainment behemoth. They have grown their entertainment branches by a huge amount over the past 5 to 10 years (they made some big acquisitions in the music space especially and they’re now also all-in in anime). I don’t think people realize how big Sony is as an entertainment company. I dug up the numbers and as of Q3 2020, PlayStation is the second biggest video game company in the world (Tencent is #1) in revenue (I suspect Sony might dethrone Tencent after Sony’s FY Q3 2020 is released). But Sony already comes very close to Tencent especially if you add Fate/Grand Order (which is under Sony Music and not under PlayStation) under PlayStation.
There’s no single other company that has this unique combination of a dominant/important position in all entertainment segments. (video games + music + movies + TV series + anime + TV networks). I guess Tencent maybe?
In 2021, Sony has amazing momentum in the camera space. If you’re familiar with the enthusiast photography space, you should know this. Basically, the market is slowly shifting from SLR to mirrorless cameras. This is because mirrorless cameras tend to smallelighter, have faster AF, better low light performance, better battery life and better video performance. Sony is the company that has been specializing in the development for mirrorless cameras for over a decade while Canon’s bread and butter has always been SLR cameras. Sony is in the lead when it comes to mirrorless cameras and that’s where the market is shifting towards. Because the advantages of mirrorless have become more and more apparent and Sony’s cameras have become technically superior, Sony has gained quite a bit of market share over Canon and Nikon in the last few years. In 2019, Sony overtook Nikon as the #2 camera manufacturer. Sony is in an upwards trend here. (they have the ambition to become the world’s #1 camera brand) Sony also has very good marketing for their cameras. (Sony has a lot of YouTubers / influencers / brand ambassadors for their cameras despite being a smaller brand than Canon)
(just search on YouTube and/or Google “switching to Sony from Canon” just to give you an idea that they do have amazing brand momentum in the camera space. You won’t get as many hits for the opposite)
A huge portion of Sony’s profit comes from image sensors in addition to music and video games. This is in addition to their highly profitable financial holdings division & their more moderately profitable electronics division.
Sony’s electronics division, unlike other Japanese brands, has shown great resilience against the very strong competition from China & South Korea. They have been able to maintain their position in the audio space and as of 2020 are still the global market leader in high-end TV’s (a position they have been holding for decades) and it seems they will continue to be able to maintain that.
But seriously this company is dirt-cheap compared to any of its peers in any segment and there’s various huge growth prospects for Sony:

CMOS image sensors & Sony’s overall imaging prowess will boom due to increased demand from automotive sector, security & surveillance industry, manufacturing industry, medical sector and finally from the aerospace & defence industry. On the longer term, image sensors will continue to boom due to increased demand for computer vision & AI + robotics. And for consumer electronics demand will remain very high obviously.
Sony is aiming for 60% market share in the CMOS image sensor market by 2026. Biggest threat here is Samsung here who have recently started to aggressively invest in image sensors and are challenging Sony. Sony has technological lead + higher production capacity (and Sony will soon open a new plant in Nagasaki), so Sony should be able to hold off Samsung.
The iPhone 12 Pro has 3 cameras + a lidar sensor. Apple now buys 3 image sensors (from Sony) + LiDAR sensor (from Sony) per iPhone 12 Pro they manufacture. Remember the iPhone X and iPhone XS? That one had “only” 2 rear cameras (with image sensos from Sony of course). Basically, Sony will be selling exponentially more image sensors as more smartphones get equipped with more and more cameras.
Now think about how many image sensors Sony can sell to Apple if the iPhone 13 will have 5 cameras + LiDAR sensor (I mean the number of cameras on smartphones certainly won’t decrease)
Gaming (PS5 hype, PSN game sales are booming, add-on content is booming, PS+ subscribers count is booming and finally PSNow & first-party games sales are trending upwards as well). Very consistent year-on-year profit & revenue growth here. They have a history of beating earnings expectations here. The number of PS+ subscribers went from 4M to 48M in just 6-7 years. Investors love to hype up recurring revenue and subscription services such as Disney+ and Netflix. Let’s apply the same logic to PS+? PS+ already has more subscribers than HBO Max in the USA.
PlayStation (video games in general) has not even scratched the fucking surface. Most people who play video games now are millennials and kids. Do you think those millennials will stop playing video games when they grow older? No, of course not. Boomers today also still watch movies and TV. Those millennials have kids and those kids are now also playing video games. The kids of those kids will also play video games etc. Basically the total addressable audience for video games will by HUGE by the end of the decade (and the decades after that) because video games will have penetrated all age ranges of the population. Gaming is the fastest growing segment of the whole entertainment business. By a large margin. PlayStation is obviously in a great position here as you can guess from the PS5 hype, but more importantly imho, the growth of PS+ subscribers (currently a bit under 50 million) and PSN users (>100 million MAU) over the past 5 years shows that PlayStation is primed to profit from the audience growth.
On top of that you have huge video game growth in the China where Sony & PlayStation is already much better established than Xbox (but still super small compared to mobile games and PC gaming in China). Within the console market, Xbox only competes with PlayStation in North America. In the rest of the world, PlayStation has an enormous lead over Xbox. Xbox is simply a lesser known and lesser desirable brand in the rest of the world
Anime streaming (basically they have a monopoly already + vertical integration, it might still be somewhat niche right now, but it will be big within 5 years. Acquiring Crunchyroll was a very good move)
Music streaming (no, they don’t have a music streaming service, but as music streaming grows, Sony Music also gets a piece of the growing pie through licensing/royalties, and they also still have a little 2.8% stake in Spotify)
Apple, Amazon, Netflix, AT&T and Disney are currently battling it out in the streaming wars. When there’s a war you have little chances of winning, you shouldn’t be the one waging the war. You should be the one selling the ammo. Basically Sony Pictures (tv shows + movies) is in that position. Sony Pictures can negotiate good prices for their content because Apple, Amazon, Netflix, AT&T are thirsty for content and they all want their own exclusive content. Sony Pictures does not need to prop up their own streaming service just like Sony Music doesn’t need their own music streaming service when they can just license out their content and turn a profit. There will always be demand for TV & movies content, so Sony Pictures is well positioned is as an independent content provider. And while Apple, Amazon, Netflix, AT&T and Disney are battling it out on the forefront, Sony is quietly building their anime empire in the background. Genius business move from Sony here, seriously. They now have anime production & distribution.
Netflix has 200M subscribers and they currently have a 250M market cap. Think about what Sony will have in 5 years? >30M Crunchyroll subscribers (assuming all anime will be consolidated into Crunhyroll) & >100M PS+ & PSNow subscribers? Anime and gaming is growing faster than movies and TV shows. (9% CAGR for anime, 12% CAGR for gaming vs. 5% CAGR for the whole movies & TV show entertainment segment which includes PVOD, SVOD, box office, TV etc etc). And gaming as a whole is MUCH bigger than SVOD streaming. Netflix gets 99% of their revenue & profit through subscriptions. For the whole Sony Group Corporation, their subscription services (games + anime) it’s currently only 4.5% of their total revenue. And somehow Sony currently has a meagre $128B market cap?
PlayStation alone is bigger than Netflix in terms of operating profit. PlayStation has a MUCH higher profit margin than Netflix. For Q3 2020 Netflix posted $790M operating profit and PlayStation posted $988M operating profit. Revenue was was $6.44B for Netflix vs. $4.77B for PlayStation. (and btw Sony’s mobile gaming revenue (~$1B / year) is under Sony Music, it is not even in those PlayStation numbers!!!)
Think about it. PlayStation alone posts bigger operating profit than Netflix (yes revenue is bit smaller, but it’s the operating profit that matters most). And gaming is growing faster than movies. And PlayStation is about 24% of Sony’s total revenue. And yet Netflix has a market cap that is equal to the double of Sony's market cap? Basically If you apply Netflix’ valuation to PlayStation then PlayStation alone should have a bigger market cap than Netflix' market cap.

PS+ growth and software digital ratio growth

Sony Vision-S & autonomous driving tech (selling sensors + infotainment system to other car manufacturers). Sony surprised everyone when they revealed their Sony Vision-S electric vehicle last year at CES 2020 (in-house design and made in cooperation with Magna Steyr). And it’s currently being tested on public roads. Over the past year we have seen absurdly big investment hype into anything even remotely related to EV’s (including a few questionable companies). We’ve even seen an EV company with a gravity-powered truck get a $30B market cap in June last year. Meanwhile Sony, out of nowhere, revealed what is arguably (subjectively) one of the best looking EV’s. It got very positive reception at CES 2020. An EV that you can actually drive. But somehow their stock is still dirt-cheap based on their current fundamentals alone? Yet some companies that had pretty much nothing but some EV design concepts got insane valuations purely due to hype?
LTE chips for IoT & Industry 4.0 (Altair Semiconductors)
Cross-media IP (The Last of Us show on HBO, Uncharted movie etc). Huge unrealized potential synergy here (it’s about to change). We have seen that it can turn out super well when you look at The Witcher, Sonic the Hedgehog and Detective Pikachu. When The Witcher released on Netflix, sales of The Witcher 3 significantly increased again. Imagine the same thing, but with Sony IP’s. Sony Pictures is currently working on 7 video game IP based TV shows and 3 movies. We know The Last of Us tv series is currently in production for HBO. And then the Uncharted is currently in post-production and scheduled to be released in July this year currently. If Uncharted turns out to be successful, it will mark a big, new milestone for Sony as an entertainment company imho.
Aniplex (Sony Music Entertainment Japan subsidiary for anime production, distribution & mobile games) had a fantastic year in 2020. (more on this later) There is a lot of room for mobile games growth with Aniplex. Thanks to Aniplex, Sony might beat their earnings forecast.
Drones. DJI just got put on Entity List in USA and Sony started developing drones for prosumer / professional a few years ago. Big opportunity for Sony here to take a bit from DJI’s dominance. It only makes sense for Sony to enter the drone market targeting the professional & prosumer video market, considering Sony’s established position in the professional audio/video/photography space
Currently Sony also has several ventures & investments in AI & robotics
Over the past decade, Sony has also carefully expanded into medical equipment tech & biotechnology. Worth noting that Sony also has an important 33% stake in M3 inc (a medical services through-the-internet company with a market cap of $65.5B) (= just their stake in M3 Inc is worth $22B alone, remember Sony, with their large, diversified revenue streams & assets only has a market cap of $128B?)
Sony Pictures has a great upcoming movie slate (MCU Spider-Man, Uncharted, Ghostbusters: Afterlife, Venom 2, Morbius, Spider-Verse sequel, Hotel Transylvania 4, Peter Rabbit 2, Vivo, The Nightingale). They will profit from the theatre reopening and covid recovery. They may even become more favourable among movie theatre chains because they won’t release their movies on the same day on streaming services like Warner (and yeah movie theatres are here to stay, at least for a while imho)
All the above comes on top of established, mature markets (Financial Holdings & Electronic Products)
Oh yeah, btw though TV’s are a cyclical and mature market and are not that important for Sony Group Corporation’s bottomline*, Sony TV’s will continue to do well for the following successive years: o 2020: continued pandemic boost

2020-2021: PS5 / Xbox Series X/S
2021 Summer Olympics (tv sales ALWAYS spike during the olympics) (& the effect is more pronounced for high-end TV’s, = good for Sony because Sony’s market share is concentrated in the high-end range (they are market leader in the high-end range)
2022 FIFA world cup (exact same thing as for the olympics)
You could say it’s already priced in, but the stock is already ridiculously undervalued so idk…

You would think this company somehow has a bad outlook, but that could not be further from the true, let me explain and go over some of the different divisions and explain why they will moon:
Sony Entertainment
While Netflix, Disney, AT&T, Amazon, and Apple are waging the great streaming war, Sony has been quietly building its anime streaming empire over the past years.

Sony recently acquired Crunchyroll for $1.175B (it is a great deal for Sony imho and will immediately be more valuable under Sony. Considering the growing appetite for anime I honestly do not even understand why AT&T sold it, they could have integrated it with their other streaming service (HBO Max) but ok)
With Crunchyroll Sony now has the following anime empire:
Aniplex (anime production & distribution, subsidiary of Sony Music Entertainment Japan) F
Funimation
Manga Entertainment UK (production, licensing, and distribution, UK)
Wakanam (licensing and distribution in Europe)
AnimeLab (licensing and distribution in Australia & New Zealand)
Crunchyroll (3 million paying subcribers, 90 million registered users and 50 million social media followers)

* Why anime matters:

Anime growth
“The global size is expected to reach USD 36.26 billion by 2025, registering a CAGR of 8.8% over the forecast period, according to a study conducted by Grand View Research, Inc. Growing popularity and sales of Japanese anime content across the globe apart from Japan is driving the growth”
(tl;dr anime 🚀🚀🚀🚀🚀, Sony is all in on anime and they have pretty much no competition)
Anime is the fastest growing subsegment of movies/video entertainment worldwide.

Sony also has a partnership with Bilibili for anime distribution in China:

https://www.chinadaily.com.cn/a/201903/26/WS5c990d93a3104842260b2737.html

Bilibili already partnered with Sony Music Entertainment Japan to bring Aniplex’s hugely successful Aniplex’s Fate/Grand Order mobile game in China.
Sony acquired a 5% stake in Bilibili for $400M in March 2020 (that 5% stake is now already worth $2.33B at Bilibili’s current share price ($BILI) and imho $BILI still has lots of upside potential considering it is the de facto video creation/sharing/viewing à la YouTube/Twitch for GenZ in China)

https://ir.bilibili.com/news-releases/news-release-details/bilibili-announces-equity-investment-sony

Sony Music Entertainment Japan
Aniplex

Sony Music (mobile games) generated $400M revenue from its mobile games in Q2 FY2020, published through Aniplex (Sony Music Entertainment Japan, “SMEJ”) subsidiary
They are the publisher of Fate/Grand Order, one of the most profitable mobile video games of the past 5 years (has generated $4B in revenue (!!) by the end of 2019 and is still as popular as ever). Fate/Grand order is the 7th most profitable mobile game in revenue worldwide as of 2020 (!)

Fate/Grand Order #9 game by revenue last year as of Q3 2020

Aniplex launched Disney: Twisted Wonderland in March this year. In Q3, it was the #10 most downloaded mobile game in Japan. (Aniplex now has two top ten games in Japan)
Fate/Grand Order was the #2 most tweeted game in 2020 and #3 was Disney: Twisted Wonderland. You can see that Aniplex has two hugely successful mobile games. (we are talking close to $1B of revenue a year here). It is the #2 game in Japan by total revenue from Q1 2016 to Q3 2020 and the #9 game in worldwide revenue from Q1 2020 to Q3 2020.

Aniplex has two very popular mobile games

SMEJ earns about > $1B from mobile games in revenue from mobile games and there is still a lot of future growth potential here considering Japan’s mobile game market grew a whopping 32% yoy from Q3 2019 to Q3 2020.
Aniplex recently co-distrubuted the movie Demon Slayer: Mugen Train in Japan in October 2020. It became the highest grossing film of all time in Japan with a total gross box office revenue of $380M. In the middle of a pandemic. It still needs to release in South Korea, China and USA where it will most likely do great as well.

Sony Interactive Entertainment (SIE) (Game & Netwerk Services business unit):

We all know 2020 was a huge year for video games with the stay-at-home pandemic boost. The whole video game sector brought in $180B of revenue in 2020, a whopping 20% increase yoy.
But 2020 will not be just a one-off temporary exceptional year for video games. The video game market has a CAGR of 13% which means it will be worth $291B in 2027. Video games is by far the segment with the highest growth rate in the whole entertainment industry.

US video game market growth (worldwide growth has a 13% CAGR)

PlayStation revenue and operating profit growth

PlayStation obviously has a huge piece of this pie and over the past years has seen consistent yoy revenue and profit growth. Think about it, for every FIFA/Call of Duty/Assassin’s Creed sold on PS4/PS5, Sony gets a 30% cut. There have been sold a billion PS4 games so far.
5 years ago 20 to 30% of PS4 games were purchased digitally. Flashforward to 2020 and it’s 60-75% and the digital ratio looks set to still increase a bit. This means higher profit margin for game publishers and for Sony at the expense of retailers
SIE has seen huge success in its first-party games over the past 5 years. Spider-Man, God of War, Horizon: Zero Dawn, The Last of Us Part 2, Uncharted 4, Ghost of Tsushima, Days Gone, Ratchet & Clank have all been huge successes. This is really big and represents a big change compared to the previous generations where Sony never really hit it big as a games publisher even though most of their games were considered quality games.
SIE is now not only a powerful platform holdeprovider, but also a very successful games publisher with popular IP’s (Uncharted, God of War, The Last of Us, Horizon, Ghost of Tsushima, Ratchet & Clank). This is an enormous asset, because firstly it increases the chances of success for cross-media opportunities (Sony Pictures can make TV shows and movies out of it to expand the popularity of those IP’s even more). And secondly, it is an obvious selling point for PS5. The more popular and bigger their exclusive content, the more they can draw people to their platform/service. This should increases PS5 total marketshare over its competitor.
The hype for God of War: Ragnarok will be absolutely through the roof. Hype for Horizon: Forbidden West is also very good already (10 million yt views, 273K likes which is very good). Gran Turismo 7 and Ratchet & Clank will also do very well in 2021. (I suspect that GoW oand Horizon might be delayed to 2022)
PS5 reception has been extremely good. Demand is through the roof as well all know. The only problem is that they cannot quite capitalize on the demand due to lack of supply, but overall, it is a very good thing that demand is very high, and that reception has been very positive. The challenge will primarily supply and production-related for the following 6 months and to be able to maintain brand momentum. Hopefully, they won’t push disappointed/inpatient customers to competitors.
Considering there’s backwards compatibility from PS4 to PS5, users will want all their PSN content to transition with them as well, so I expect them to lose very little marketshare to Xbox. Also, I do not know if Americans realize it, but Xbox is not nearly as big as PlayStation in the rest of the world as it is in the USA. PlayStation just has global brand power that Xbox just doesn’t have, so Xbox isn’t much of threat at all I’d say. Where I live, in Belgium, In Europe everyone is talking about the PS5, nobody really seems to care about Xbox Series S/X that much. Comparing PlayStation to Xbox in terms of mindshare is like comparing Apple to Motorola (not meant to be a diss to Motorola, I have a Motorola phone myself, just saying that Xbox has significantly less mindshare / brand power in Europe).
SIE is likely working on PSVR 2, this could be big.
Sony has a small stake in Epic Games (1.4%) and they have a good business relationship with them, so this might also make them open to release first-party games on Epic Games Store after exclusivity period on PS5.
Remember the Travis Scott concert in Fortnite? I believe that was one of the reasons why Sony invested in Epic Games. It serves as an example how music can sometimes converge with video games, and this can play to Sony’s strengths.
PlayStation also has way superior presence in Asia compared to Xbox. Have been expanding into China as well. Another great opportunity for revenue growth.
PS+ subscribers grew from 5.7 million by the end of 2013 to 46 million by October 30th, 2020. This is an average growth rate of 28% over the past 5 years. Considering most of the growth was early on, it will slow down, but I predict that they will have about 70 million PS+ subscribers by the end of 2023. This is huge and represents a stable, recurring source of income. Investors who keep hyping Netflix/Disney+ will love this, but it seems they have yet to discover $SNE.
There is a reason why Amazon, Google, Nvidia have been aggressively investing in video games & games streaming. They know the business is huge and is about to get even bigger. But considering the established, loyal PlayStation userbase, the established global brand of PlayStation and the exclusive games, PlayStation should be able to easily standoff competition from Amazon, Google and Nvidia (GeForce Now) in the next few years. So far, Amazon’s venture into game development, publishing & streaming has completely failed. Stadia and GeForceNow seem to have a bit more success, but still relatively niche. Therefore, I think PlayStation is well-positioned to remain one of the leaders in the industry for the following decade.

I'll get to the other divisions later, I figured this is a good first step.
But so far the tl;dr
Image sensors: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
IoT/Industry 4.0 chipsets: 🚀🚀🚀🚀🚀🚀🚀
PS5/PSN/PS+: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Online medical services (M3 inc.): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Anime: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Fate/Grand Order: 🚀🚀🚀🚀🚀
Demon Slayer: Mugen Train 🚀🚀🚀🚀🚀
Sony Music / music streaming (the performance of Sony Music’s in Sony’s business is seriously understated. The numbers speak for themselves): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Sony Electronics 🚀
Sony Financial Holdings (very stable & profitable business, even managed to grow slightly during pandemic when most insurance companies performed more poorly): 🚀🚀🚀
Still have to cover Sony Pictures, but their upcoming movie slate looks pretty good honestly (Spider-Man sequel, Venom: Let There Be Darkness, Ghostbusters: Afterlife, Uncharted, Morbius, Hotel Transylvania 4 so that's worth one rocket as well imho 🚀
tl;dr of tl;dr:
🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀

Disclaimer: I am not a financial advisor. I am an idiot that's trying to understand why $SNE stock is so cheap.
Positions: SNE 105C 21st January 22

EDIT - one week after i posted this, Britain's most successful hedge fund manager Michael Platt has taken a 6.5% stake
tl;dr
At-NAV new SPAC with world-leading expertise in online gambling. Worth a bet on potential to be next DKNG on the hype train

+++++++
Hi all - have had a lot of great tips from this sub. Hopefully this pays some of you back. I have been watching and researching this since 23 December when it first filed S1, awaiting the units to be listed - they are available today trading as ADERU
Positions - 500 units @ 10.42 to start. Will be monitoring and building position below $15, especially if attention starts to build ahead of units and warrants splitting and shares coming available to Robinhood.
(My other SPAC positions are OPEN, IPO-E-F, PSTH, FUSE, PIPP, ACTC, CCIV and DMYD, 100 to 1000 shares each mostly around NAV and numerous warrants and options around these.)
As ever, this is not investment advice and do your own research
+++++++

26 Capital Acquisition Corp or ADER
is a 240m SPAC with usual terms - 10$ units, 1/2 warrants. Seeking a merger in "gaming and gaming technology, branded consumer, lodging and entertainment, and Internet commerce sectors".
I think this is highly worth a play on the online gambling hype if you can get in at near NAV, based entirely on the management which is unbeatable in its knowledge of the gambling industry

CEO Jason Ader
has held director level positions at Las Vegas Sands Corp. ($42bn one of biggest casino groups in world), IGT (£3.72bn multinational gambling firm specialised in software and slot machines) and Playtech (£1.4bn multinational gambling software firm)
Before starting his own fund in 2013 he was regularly ranked Wall Street's top analyst on the gambling and leisure sector
His fund, Spring Owl Capital, is a small activist fund focused on gambling and leisure. They are probably most famous for ousting the CEO of Viacom in 2016 and a crusade against Yahoo CEO Marissa Meyer in 2015.
Ader knows the gambling - and online gambling - industry inside out. He drove bWin to a £1.1bn takeover by gambling giant GVC (now Entain) in 2016, and has been driving similar change and demands for improvement at board level at Playtech
The fund mostly manages money for a select group of wealthy families, which could be a positive sign for the SPAC (although I don't know how much skin in the SPAC the fund has, if any)
Here is a video of Ader from November talking about how he's excited about SPACs. He talks about how he has been advising certain States about legalising sports betting and how to maximise value and liquidity by linking up with European companies in the space (Playtech e.g.??).
Ader is extremely bullish on US legalising online casino and more sports betting options, accelerated by need for revenue because of pandemic

Rafi Ashkenazi
One of the most highly respected names in the online gambling world, including COO and CEO positions at major online gambling firms such as Playtech and Stars Group (a world leader in online poker and casino). At Stars he led the $4.7bn takeover of Sky Betting to create the world's largest publicly listed online betting firm in 2018. Most recently he led the £10bn merger between Flutter (biggest gambling company in world by revenue, market cap £26bn), and Stars Group (Ader also involved). Also has connections into the booming Israel tech space which is interesting

Joseph Kaminkow
Special Advisor to the Chief Product Officer at Aristocrat, a leading gambling software provider and games publisher, previously Vice President of Game Design at Zynga Inc. This guy is a former video game / pinball designer who is credited with revolutionising the slots industry after moving into gambling software from video games in 1999. Regarded as a "legend" and "hall of famer" in this niche. At Zynga he designed so-called 'social casino games' which don't involve real-money gambling but are otherwise basically gambling apps (revenue from microtransactions etc). 130 patents on gambling/gaming design inventions

Greg Lyss
This is a very interesting but extremely low profile person. He was Bill Ackman a.k.a SPACman's right hand man at Gotham Capital. Ackman respected him so much that when Ackman set up a personal hedge fund to invest the Ackman family's money, he put Lyss in charge of it. To repeat - Bill Ackman thinks this guy is such a good investor and trustworthy that he put him in charge of investing his family's money. Don't know anything more about him, but I like this association with Ackman, which suggests to me some integrity around management of this SPAC, especially as the gambling world can be very murky.
The other member of the team is the CFO of SpringOwl with 20+ years' hedge fund experience and not notable (although clearly competent)

Thesis / potential targets
Based on the above experience and many public comments by Ader over the past year, I would be very surprised if ADER is not looking to merge with an online gambling technology provider / existing online betting website / social casino app / possibly a supporting technology provider
They are activist inventors, and specifically say in the IPO prospectus that they could look for businesses that can benefit from turnaround or are not being run well. I speculate that their deep knowledge of the European / global online gambling industry means they have a target in mind that they think would benefit from their expertise and US liberalisation of gambling legislation.

1) Ader believes the listing of UK-listed gambling companies in US is immediately big in terms of market cap because of the premium on online gambling stocks in US. He has pitched DraftKings to takeover Playtech and called on Playtech to spin off non-core business. This makes me wonder if he would spin off some element of Playtech to list in US to cash in on gambling hype.
This might be Finalto.com / TradeTech which is an online financial platform owned by Playtech. Playtech has been trying to sell this for 200 - 240m since August so it fits. This company provides liquidity and trading to brokerages and runs markets.com a trading site. I wouldn't be that excited although apparently the business has been booming during COVID and there could be a decent pop just on fintech hype.

2) This could be a 'picks and shovel' type data/B2B betting software play a la DMYD, or something like e.g. Israel based CRM software Optimove which works with some of biggest online gambling cos and has links to Ashkenazi. This would be interesting but probably not a huge pop

3) Possibly - given Ader's links to Sands - an online gambling tie-up with one of the big Vegas casinos who are desperate to get into the online betting space (see MGM's attempt to buy Entain for $8bn last week). Interestingly, Sands' owner Sheldon Adelson, previously a major opponent of online betting, has just died. Ader predicted a few months ago that Sands would be moving in this direction.

“There’s no stopping online gaming,” Ader said [before Adelson's death]. “(Las Vegas Sands’) initiatives to stop online gaming, at this stage, are largely historic. There hasn’t been a lot of spending recently to do that, especially post-pandemic.”
“I think the company will see the value created by DraftKings and FanDuel and Penn (National) Gaming and others. They’re not foolish,” Ader added. source

4) Ader is very confident that Macau will legalise online gambling in next year or two. Sands is big in Macau, the biggest gambling market in the world. A SaaS-type product positioned to capitalise on Asian gambling would be MASSIVE - at present however, China's attitude to gambling and local regulations mean this is unlikely

5) I also wonder if they might try to take legitimate one of the offshore bookmakers with big customer databases and brand recognition but which have been grey-area/illegal under US gaming legislation. For example, Five Dimes recently announced a settlement with the FBI to attempt to transition into newly legalised US markets. This might have the most hype potential

Potential upside
This is entirely a play on management experience and the meme factor / hype around online gambling in the US. I think if they pick a good target - which given their experience and connections seems likely - and get the right publicity and attention from retail investors looking for the next DKNG this could easily 3x and maybe 5-6x if on DKNG-type hype levels.
There is currently little spotlight on this and it is a good time to get in at NAV

Potential Downside

Ader has been vocal that he thinks US online betting is overvalued and in a bubble - why is he starting his own SPAC in the space then? Does he just want to cash in while the hype is at all-time high or does he have a legitimate business goal?
If he just wants to dump a part of Playtech which he does not like onto retail investors, this is a bad deal.
Other targets could be e.g. hotel industry or other leisure sector which would be zero sexiness to retail. Given Ashkenazi and Kaminkow's background this seems unlikely though
Usual SPAC caveats apply about potential difficulty finding a target, locking up your money for unspecified period of time, and the fact I may have completely misread the potential and my above thesis might be totally wrong

Top Casino Gaming Blog: Begginer s Guide to Online Casino Ga

Top Casino Gaming Blog - How to Gamble

Looking back on a year of Nano development - Presented by NanoLinks

20 Overlooked Single Player Indie Games

Introduction
We're all familiar with the Hotline Miami's, Hollow Knight's, and Celeste's of the world. These are some of the indie games that hit the big time. Of course, for every one of these games, there's 100 other indie games that have been glossed over, relegated to a spot in a digital store few people will ever find themselves in. I wanted to bring attention to some of these lesser known indie games.
I'm going to order them according to Metacritic Critic Ratings. Some of the games towards the bottom have a pretty low rating that I personally disagree with, but it's only fair that you hear from more than just me. While the reviews are low for some games, this is partly due to how few reviews there are for some games. #19 on the list has a 49% for the Xbox One version of the game due to it only having two reviews, while the PlayStation 4 version has a 90% rating due to it only having one review, despite both versions being functionally the same. This high level of variance usually occurs when a game only has a few reviews.
Price will include a link to the U.S. store page of the game. Price is in U.S. dollars.
1. Inertial Drift

Includes a Separate 2 Player Local Competitive/Versus Multiplayer Mode
Price: $19.99
Picture: Link
Trailer: Link
Genre: Racing
Metacritic: 84% from 5 Critic Reviews, 80% from 2 User Ratings
Description: Inertial Drift's distinguishing characteristic is its employment of the right analog stick for drifting. This takes a little getting used to, but it feels great once you get the hang of it, creating some exhilarating moments when perfecting corner turns. The game has 10 unique tracks + 10 reversed tracks, 16 vehicles, and four separate story arcs. Each story arc is only a couple of hours long and features a different protagonist with a different vehicle. Since you’ll be racing on the same track a few times, there are a few gameplay variations that differ from just reaching the finish line at the end, such as racking up a certain number of points that are acquired through longer drift times and other means. There's quite a bit of dialogue between races, and in the races themselves characters will frequently dish out positive commentary on your performance in the form of text in the top left hand corner of the screen. The game's aesthetics are a fusion of anime and synthwave. I've heard many fans liken the game to the manga Initial D, though I'm unfamiliar with that series myself.
Completion Time: ~3 Hours (for 1/4 Story Arcs)
Extra Content: There are a number of different modes including a Story Mode, Challenge Mode, Grand Prix Mode, Arcade Mode, two player Split-Screen, and Online, as well as a Tutorial. Completion of challenges in Challenge Mode allows you to unlock new vehicles for the other non-Story Modes. Grand Prix Mode allows you to race using different characters/vehicles through a connected set of challenges, while Arcade Mode is for one-off races. I wouldn't recommend this game for online play as the user-base is pretty small (hence it being overlooked) and you're unlikely to find a match. Getting all the achievements is fairly difficult.

2. Cursed Castilla (Maldita Castilla EX)

Price: $11.99
Trailer: Link
Genre: 2D Action Platformer
Metacritic: 81% from 12 Critic Reviews, 78% from 33 User Ratings
Description: This is an action platformer that emulates arcade games from the latter half of the 1980s, but it is probably most reminiscent of Super Ghouls 'n Ghosts. The creator, Locomalito, states that the soundtrack uses the true arcade sound of the YM2203 chip. The game is hard, but the checkpoints are never more than a minute or two apart, and the lives' system/continue system has no penalties outside of locking you out of achievements. This is a very boss dense game - in the ~4 hour run-time it takes to complete the game, you fight 19 bosses. The handful of weapons and items you pick up helps lend variety to the combat, and no two boss fights feel the same.
Completion Time: ~4 Hours
Extra Content: The game has two endings. Most players will get the bad ending the first time around and be locked out of the final stage (which is the longest stage in the game). You do have to play through the game again to get the good ending, but you'll likely do it in half the time. If you want to see all the major content on your first go around, I recommend looking up how to get the good ending before you play the game. If you do achieve the good ending on your first playthrough, the completion time is probably closer to six hours. As far as achievements are concerned, 100% completion is very difficult to obtain. If you like an extreme challenge, this one's for you.

3. Valfaris

Price: $24.99
Trailer: Link
Genre: Run & Gun
Metacritic: 80% from 8 Critic Reviews, 79% from 9 User Ratings
Description: Valfaris acts as a continuation of Slain - the developer's previous work - but it’s not necessary to play Slain first to understand the story of Valfaris. While Slain was mostly just a slightly above average action platformer, Valfaris is one of the best run & gun games I've ever played. You play as Prince Therion who returns to his home planet of Valfaris on a quest to kill his father. It's themed around a fictional planet and has a gross alien vibe coupled with heavy metal music. The music doesn't override the other audio in the game, and it does a nice job of upping the ante when you're fighting a boss – of which there are many. You're equipped with a primary gun, a more powerful mana-based gun, a sword, and a shield that can block with mana or parry.
Description Continued: There are a number of weapons to acquire throughout the game, and the guns in particular do a great job of feeling different. You’re able to upgrade your weapons with Blood Metals. Some Blood Metals are found in plain sight, others are rewarded for defeating a tough enemy, and some are given for going off the beaten path. These upgrades typically just up the firepower but will sometimes introduce a secondary move to your weapon. There are checkpoints every two minutes or so, and most bosses will have a checkpoint just before them (only the weaker bosses come after a gauntlet of enemies). The game is a little hard at points, but overall it strikes a nice balance of feeling accomplished for overcoming the challenges without getting overly frustrating.
Completion Time: ~8 Hours
Extra Content: There are a few secrets to find throughout the game that are off the beaten path, though I was able to find 2/3 of them on my first playthrough. I found all but one weapon as well. The replayability comes from New Game+, which allows you to take all your upgraded weapons into a harder version of the game. Since the weapons all function a bit differently, this can be lots of fun. There are also some achievements that test your skills further, like finishing the game in two hours or beating the game with 10 or less deaths.

4. Pumpkin Jack

Price: $29.99
Picture: Link
Trailer: Link
Genre: 3D Action Platformer
Metacritic: 80% from 8 Critic Reviews, 60% from 10 User Ratings
Description: This is a 3D platformer that reportedly takes inspiration from both MediEvil and Jak & Daxter: The Precursor Legacy. There’s about equal amounts of platforming and combat in this game. While the combat is relatively simple, you’re given a variety of weapons that all feel unique. The levels have a good amount of variety within them – you’ll jump between ships on a ferry ride, ride an undead horse through the sky, play a few mini games as a headless Jack, and fight a boss at the end of each of the six levels. Both the combat and platforming are relatively easy – platforms are typically large and Jack has an edge grab that helps tremendously, and smashing the many destructible objects around the levels increases your health. This game takes the linear adventure approach, with a number of collectibles sprinkled throughout the levels: crow skulls, presents, and gramophones. Some areas are more open and allow you to choose the order in which you do certain tasks. The game has a decent amount of dialogue in it, which does an effective job of giving some character to Jack, his two animal companions, and the rest of the cast. The visuals and soundtrack are particularly great, especially if you’re into Halloween themed media.
Completion Time: ~4 Hours
Extra Content: There’s collectibles to back for – I got about 2/3 of the collectibles on my first playthrough – skins to unlock – which are purchased with the collectibles you find in the levels – and you get to start a second playthrough with all the weapons already unlocked at the beginning

5. Pato Box

Price: $14.99
Picture: Link
Trailer: Link
Genre: Punch-Out-like 3D Action Adventure
Metacritic: 80% from 1 Critic Review, 80% from 1 User Rating
Description: Pato Box follows an anthropomorphic duck boxer on an adventure through a stylistic noir comic book world. “Pato” is a Spanish word that translates to “Duck” in English (the game was developed by a Mexican studio). The boss fights are heavily inspired by Punch-Out’s gameplay, but there are levels outside of these fights to help differentiate it. Most of the levels can be selected in any order you choose and typically serve as a leadup to the boss fight. Bosses are usually introduced by a cutscene followed by some dialogue taunting Pato Box. The levels play entirely differently from the fights, but the themes of the level match those of the bosses. The levels will employ various elements of evasion, stealth, exploration, and a few time-based mini-games. The casino level, for example, will have you walk around the casino looking for chips and punching the slot machines to earn enough to pay entrance to the fight, while the food factory has you evading stompers, sawblades, and butcher knives as you work your way through the level.
Description Continued: There are variety of things to find throughout the levels: tokens for decorations in Pato Box’s room, backstory on the boss of the level and the world, and tips on how to win the upcoming fight. The fights themselves lock Pato Box in the middle of the screen, allowing you to block, juke left or right, and perform a low or high jab to the left or right. Bosses are dynamic and have a number of different phases to fight through. The game foregoes a HUD in favor of a visual representation of your health via scars on your body, which I thought was a nice touch. While the levels and bosses play pretty differently from each other, they’re weaved together by a dark and intriguing story that follows Pato Box’s quest for retribution against an evil corporation.
Completion Time: ~7 Hours
Extra Content: There’s an Arcade Mode that lets you replay boss fights and some collectibles to find in the main campaign. The achievements are very difficult, and many ask you to beat a boss without taking a single hit.

6. Ultra Hat Dimension

Price: $4.99
Picture: Link
Trailer: Link
Genre: 2D Level-based Puzzle Game
Metacritic: 80% from 1 Critic Review, 60% from 1 User Rating
Description: Ultra Hat Dimension follows Bea through a series of rooms in a palace on a quest to undo the magical spell that has made the mythical Spluff creatures want to attack one another. There is a little bit of backstory via one sentence thoughts from Bea in between levels, but nothing major here. The gameplay revolves equipping four different types of hats and using them to evade or push Spluffs around to retrieve the key and reach the door. Each Spluff dons one of four different hats which effects their behavior towards other Spluffs and you. You will be punched one tile back by every Spluff unless you’re wearing the same hat as the Spluff. Spluffs interact with one another differently depending on what hat they’re wearing in a rock, paper, scissors kind of way – they may punch a Spluff back one space, get into a scuffle that allows you to get close to them without wearing a hat, or they may temporarily disable them in a way that allows you to access the space the Spluff consumes within eight moves. There are undo and reset buttons included that allow you to quickly rewind mistakes. There are some clever puzzles accompanied by catchy tunes and a charming pixel art aesthetic. The difficulty is about average.
Completion Time: ~3 Hours
Extra Content: Since this is published by Ratalaika Games, getting all the achievements can be obtained after only clearing 2/3 of the levels. There are a few custom maps on the PC version of the game but no additional content on consoles.

7. Momodora: Reverie Under the Moonlight

Price: $9.99
Trailer: Link
Genre: Metroidvania
Metacritic: 77% from 6 Critic Reviews, 72% from 15 User Ratings
Description: Usually with Metroidvanias, I expect a long, difficult game that's difficult to navigate. Momodora: Reverie Under the Moonlight is a counter to those ideas while still maintaining the exploratory nature of the sub-genre. The plot is pretty simple and doesn't feature a ton of story, but there are a few NPCs you talk to throughout your quest. The combat is also fairly simple, but the boss fights you engage in are all great. Without much weapon customization, it's stripped to the basics of dodging enemy attacks while trying to get a hit in. It makes for a game that's easy to get into and instantly start enjoying. All of the areas are visually appealing, some more than others, and each of them lasts shorter than you'd expect. The game is only around 3-5 hours, but it feels like you've played so much more in that time. Some games only really start to take off by the time this game finishes.
Completion Time: ~4 Hours
Extra Content: Getting 100% map completion should only take an hour or two of cleanup. I did miss an optional boss on my first playthrough. There are also items to discover, and the achievements give fun challenges to extend the life of the game. One cool thing I liked was that beating a boss without getting hit at all gives you a useful item. It also features New Game+, allowing you to carry over most of your items, making the game more difficult, and changing up enemy placement.

8. The Count Lucanor

Price: $14.99
Trailer: Link
Genre: Top Down Adventure/Horror
Metacritic: 77% from 3 Critic Reviews, 80% from 1 User Rating
Description: The Count Lucanor’s story is very fairy tale-esque – more like a classic fairy tale as it can be pretty dark and grotesque at times. On his 10th birthday, Hans chooses to leave his mother in a quest for wealth. After some walking and conversation with NPCs you find along the way, you stumble upon a large mansion and find that the count of this mansion is looking to pass his wealth onto an heir who can prove himself worthy – “worthy” in this case being the one who can figure out the count’s name. From here, you are tasked with adventuring through the mansion and solving environmental puzzles in a nonlinear way to acquire the letters that spell the count’s name. There is a survival horror element to the game, as you are unable to attack the enemies in the mansion and instead must crawl under tables and find other ways around them. You can place candles around the mansion to light it up to help you better evade enemies, but your usage is limited (though you can find more).
Completion Time: ~4 Hours
Extra Content: There are five different endings and some puzzles/rooms you don’t even have to do. This could double your playtime – maybe even more if you don’t use a guide. You have to get all five endings and do some other miscellaneous stuff to get all achievements, but it has a relatively high completion rate.

9. Late Shift

Price: $12.49
Trailer: Link
Genre: Interactive Film
Metacritic: 72% from 16 Critic Reviews, 70% from 36 User Ratings
Description: If you liked Detroit: Become Human or Until Dawn, Late Shift will be right up your alley. This game is a bit different from both those titles in that it's an FMV, with the gameplay solely consisting of the choices you make. You receive prompts at key moments in the story on what you want your character to do next, and this effects the outcome of the game. It plays more like Black Mirror's Bandersnatch, though this game came before it. The story follows an everyman who gets tangled up in London's criminal underground just as a result of being in the wrong place at the wrong time.
Completion Time: ~1.5 Hour Completion Time*
Extra Content: There are 180 choice points and 7 different endings. I only got 4 out of 21 of the achievements on my first playthrough. There are a number of different routes to take with the game.

10. Unbox: Newbie’s Adventure

Includes a Separate 4 Player Local Competitive/Versus Multiplayer Mode
Price: $29.99
Picture: Link
Trailer: Link
Genre: 3D Collectathon Platformer
Metacritic: 71% from 10 Critic Reviews, N/A from 0 User Ratings
Description: Unbox takes heavy inspiration from Banjo Kazooie and other collectathons of the fifth generation but has levels far larger than any Nintendo 64 platformer. Fortunately your customizable character can cover huge amounts of ground very quickly via the unbox mechanic, which is basically a super jump you can use up to six times before you need replenishment via item pickups or checkpoints. Both the jump and unbox mechanic are tied to the shoulder buttons, which takes some getting used to but is ultimately one I’m in favor of, as it allows for camera control without removing your thumb from the jump or unbox buttons. The high speeds you can travel make for some great exploration, but the game is still able to disable your ability to unbox by giving you a “fragile” item, allowing for more carefully considered platforming sections.
Description Continued: Each of the three major worlds have four major collectibles: 200 gold tape, 10 caged zippies, 18 stamps, and 1 super stamp rewarded upon defeating the boss of the world. There is also a hub world that has just 200 gold tape to collect. The 18 stamps are the jiggies or stars of the game, and they’re primarily what you’re after to advance the game. 9 of them are hidden across the world, while the other 9 are given by NPCs upon the completion of a task: Digi will ask you to take an item from point A to point B with some platforming in between, Dash will ask you to complete three races around different areas of the map, Superbox will ask you to destroy 20 enemies in X amount of time, etc. The other collectibles simply unlock more cosmetic options for your character.
Completion Time: ~7 Hours
Extra Content: The game only requires you collect 2/3 of the stamps to beat the game. If you want to collect all the stamps, zippies, and gold tape, this could more than double your playtime, as the worlds are massive and finding all the gold tape is a daunting task, though they do make a distinct noise when you are near them once you’ve collected half of them in a level. Your friendly companion Bounce will also give you visual clues on where to find whatever collectible you might be stuck on. I was able to find all the collectibles in the first world but three gold tape with next to no issues, though Bounce helped me with the remaining three. I really have to commend the developers for their inclusion of both audio cues and visual guides built within the game to guide you to collectibles – it makes collecting every last thing a lot less tedious. The high speeds of your character allow you great traversal of the world, which also helps with collecting everything. The achievements require you to collect everything. In addition to the single player campaign, there are quite a few local multiplayer modes for up to four players – these include Boxing, Collect, Thief, Oddbox, and Delivery. The developers go into more detail on each mode here.

11. Spark the Electric Jester 2

Price: $19.99
Picture: Link
Trailer: Link
Genre: 3D Sonic-like Action Platformer
Metacritic: 70% from 1 Critic Review, 70% from 1 User Rating
Description: This is the sequel to the original 2D PC exclusive from 2017, with another 3D sequel currently in production. If you care at all for the story, it’s recommended you play or at least read about what happened in the first game. Spark 2 actually follows Fark, another jester. Spark 2 emulates many of the high speed moments found in 3D Sonic games, but brings a few ideas of its own. In particular, action is a bigger focus in this game, though platforming is still the priority. Enemies are easy enough to run past with a few exceptions for mini bosses at the end of some levels and the nine main bosses. In addition, enemies can also add to your score.
Description Continued: In addition to Fark’s expanded move-set in combat, he also has the ability to double jump, dash, and wall jump. The jumps give you a lot of air time, lending more leniency to the platforming, and the dash is great for building momentum. There’s quite a bit to explore in each level too – jumping off ramps in the middle of loopdeloops will sometimes result in you finding the game’s main collectible, floppy disks. Fark can also acquire four additional costumes found within the levels that offer some variation in abilities. The game offers five difficulties at the start, with it recommending the second easiest option, Normal, as the default way to play your first time through. Bosses on this difficulty are fairly easy provided you’re competent with timing when to use your shield, though I did lose once or two against a few of them.

12. Remothered: Tormented Fathers

Price: $29.99
Trailer: (Slightly Graphic) Link
Genre: Survival Horror
Metacritic: 68% from 7 Critic Reviews, 80% from 36 Ratings
Description: Remothered: Tormented Fathers feels very old school in its design philosophy - no weapons outside a few self defense items and distraction items. You go back and forth in the mansion and have to learn the layout and where things are to proceed. You have to manually select the key item from your inventory to use on triggers (but a key icon is still shown to guide you a little). The sounds in this game do a great job of evoking tension, and I appreciate that the stalkers don’t seem to teleport, so if you can get away from them, you’ve earned your freedom for awhile. This is the first game in a loosely connected trilogy. The second one - Remothered: Broken Porcelain just released last month, but I've heard it's pretty buggy at the moment and not recommended in its current state.
Completion Time: ~6 Hours
Extra Content: There are some collectibles you can go back for, but not a whole beyond that. You’ll probably get most of the achievements – if not all, except the collectibles one - on your first playthrough.

13. Four Sided Fantasy

Price: $9.99
Trailer: Trailer
Genre: 2D Puzzle Platformer
Metacritic: 68% from 4 Critic Reviews, N/A from 0 User Ratings
Description: The premise of the game is a fusion of side scrollers and oldschool fixed screens that teleport you to the opposite side of the screen when you pass through one side - think Pac-Man, arcade Mario Bros., or Balloon Fight. You will find obstacles in your path that are impenetrable in a typical side scroller, but can be overcome by holding a button to turn the screen into a fixed screen that allows you to pass through one side and out through the other end. This is a totally unique take on a puzzle platformer I haven't seen before, and all five worlds bring something new to the table. For example, World 2 will flip you upside down when you pass through a screen, allowing new types of challenges as a result. There's more emphasis on the puzzle elements than the platforming.
Completion Time: ~2 Hours
Extra Content: There is a New Game+, but from what I could tell from the beginning it wasn't a whole lot different. Still, there's an achievement for completing New Game+ and some other fun achievements.

14. SINNER: Sacrifice for Redemption

Price: $18.99
Picture: Link
Trailer: Link
Genre: Soulslike Action Adventure
Metacritic: 66% from 11 Critic reviews, 53% from 11 User Ratings
Description: SINNER is a Soulslike boss rush - there are no levels and only small area before each boss to practice your moves. There are eight bosses, the first seven allowing you to fight in any order, each representing the seven deadly sins. You are equipped with everything the game has to offer from the beginning (except for the New Game+ weapon they give you), and instead of becoming more powerful, you gradually lose things with each boss you defeat, hence the “sacrifice” in the title. It’s like a reverse RPG. Each boss has a different sacrifice associated to it – one may deplete your throwing items’ usage, while another will deplete your health and stamina. Picking the best order to fight them in adds a little strategic thinking to the game, as you may be more dependent on your large health and stamina bar more than your throwing items’ usage, for example. The game is fairly difficult, so your victories over each boss feel very gratifying when they do come.
Completion Time: ~5 Hours
Extra Content: There is New Game+ that offers you an additional weapon. The achievements task you with a few things you have to pull off in battles, and getting all the achievements is pretty easy to obtain.

15. Tamashii

Price: $11.99
Picture: Link
Trailer: Slightly Graphic (Link)
Genre: Puzzle PlatformeHorror
Metacritic: 65% from 2 Critic Reviews, 70% from 1 User Rating
Description: Reportedly inspired by obscure Japanese games from the late 1980s and 1990s, Tamashii blends puzzle platforming together with an oppressive atmosphere. The introduction starts with the character being willed into existence by a godlike character that tasks him with destroying the macabre forces that have taken control of and corrupted his chambers. Your character is able to spawn three inanimate clones of himself which is the primary source for most of the platforming and some of the boss fights – you’ll use them to trigger switches and open up new paths. There’s about an even mix of puzzle solving and platforming, and there’s a whole eight bosses in this short adventure (though one is a secret) that are probably the most visually interesting moments in the game. The creatures and backgrounds are effective in selling the dark presentation of the game. The difficulty is about average – maybe slightly easier than most indie puzzle platformers. There is a sequel currently in the works.
Completion Time: ~2.5 Hours
Extra Content: There are a few obscure secrets to discover. You can also play through the chambers again with a score meter, and there are certain achievements associated with getting a good score. Getting all the achievements isn’t too difficult, but you’ll probably need a guide for some of the secrets.

16. Verlet Swing

Price: $14.99
Trailer: Link
Genre: 3D Platformer
Metacritic: 63% from 3 Critic Reviews, 75% from 2 User Ratings
Description: Verlet Swing’s aesthetic is as intriguing as its gameplay: you are tasked with grappling and swinging yourself across these vaporwave styled levels without hitting anything. The levels are all very short, but you’re likely to play many levels dozens of times before even finishing it… just to get a 1/4 rank. The ranking system is actually very cool, in that it encourages you to find alternative paths or sometimes just building up more momentum to get to the end faster. Most levels do seem to have a set path, but at the same time, with the proper grappling of the mechanics, you can forge your own, which is a game in itself.
Completion Time: ~7 Hours
Extra Content: There’s an in game challenge menu that mostly recycles a lot of the base game content – though there’s a particularly funny one that switches the perspective to third person to play as a knockoff Spiderman. You can also go back and try to get the best possible time for each level. Getting all achievement is extremely difficult.

17. Warlock’s Tower

Price: $4.99
Trailer: Link
Genre: 2D Level-based Puzzle Game
Metacritic: 63% from 3 Critic Reviews, 75% from 2 User Rating
Description: Warlock’s Tower’s puzzles are built around the movement of the player. There are numbers on the ground for the player to pick up – either 3 or 5 – and this gives the player a set number of steps before they die. Your goal in every level is to make it to an exit, and you’ll have to acquire the numbers in an order that gets you there. It is a bit easy in the beginning but eventually works up to be a challenge in the later levels as more elements are introduced: enemies, teleporters, conveyors, and even controlling two characters at once that share movement usage. The game has a very believable GameBoy aesthetic and sound effects to accompany it, and it works for this slower paced tile-based game.
Completion Time: ~6 Hours
Extra Content: This is published by Ratalaika Games, but surprisingly enough, you actually have to beat the game and find a few NPCs hidden in certain levels to get all achievements. There are optional levels in each world that don’t have any achievements attached to them, and this should add a few hours to the game.

18. The Bunker

Price: $19.99
Picture: Link
Trailer: Link
Genre: FMV Point & Click Adventure/Horror
Metacritic: 59% from 8 Critic Reviews, 55% from 11 User Ratings
Description: The Bunker is an FMV point & click adventure, meaning it features real actors and environments just like a live action movie. Many of the actors involved have been in high profile movies/TV shows as well, including The Hobbit, Game of Thrones, Star Wars, and Penny Dreadful. The game takes place in a fallout shelter and follows the last survivor as he tries to find a way outside following the death of his mother, after living 30+ years in the bunker. The gameplay has you solving puzzles and finding ways to proceed to the next area. The story is the focal point of the game though, and it frequently switches between the past and the present to tell its story. There’s a good juxtaposition between the lively past and the lonely present that makes you question how the protagonist ended up as the last survivor. There’s only one narrative choice to make in the game, and it comes at the very end. The game also works in handheld mode with touchscreen functionality if you'd prefer to play it that way.
Completion Time: ~2. Hour Completion Time*
Extra Content: You can replay the game and try to find all the collectibles. Most of them give more background on the story. You can trigger the ending you did not choose the first time around by simply reloading the last checkpoint, so there is no need to play through the whole game again to unlock it. Getting all the achievements is fairly easy.

19. Hayfever

Price: $14.99
Trailer: Link
Genre: 2D Precision Platformer
Metacritic: 49% from 2 Critic Reviews, 70% from 1 User Rating
Description: Hayfever is a precision platformer that revolves around a mailman propelling himself using a number of different allergens that act as power-ups. A lot of the platforming is aerial and typically has you catching allergens mid-air to perform maneuvers in quick succession. It's not an easy game by any means, but it has oddly relaxing music to accompany the rather intense platforming. There are also letters to collect in each level to steepen the challenge and some secrets to discover too. It takes an hour or so to get used to the aerial platforming, and this is one of the few 2D platformers played better with the analog stick rather than the D-Pad. But letters that seemed unattainable to me at the beginning of the game became much simpler by the end, as I had mastered the controls and physics of the game. I’ve played a ton of 2D platformers, and this is one of my favorites.
Completion Time: ~8 Hours
Extra Content: It'll take another 8 hours or so to collect all the letters and probably about 6 hours or so to beat the Hard World, which features an additional 28 remixed levels. There are also secrets to uncover, but they don't net any in game progress and only work towards your achievement completion. Finding these secrets will probably vary more in time because they are hidden, but expect them to take a few hours to find. Just to clarify, letters are an expanded test of your platforming skills and are all in clear view of the screen, while secrets are a test of your observational skills and take a little more digging to finish. Attaining all achievements is a fair and rewarding challenge that took me about 25-30 hours to get.

20. Cybarian: The Time-Traveling Warrior

Price: $4.99
Picture: Link
Trailer: Trailer
Genre: 2D Action Platformer
Metacritic: 48% from 2 Critic Reviews, 75% from 2 User Ratings
Description: Cybarian has an interesting yet simple combat system that distinguishes itself from most action platformers. Instead of mashing the attack button, you have to press it once, wait two seconds for the animation to complete, press it again, wait two seconds for the animation to complete, and then press it again to complete a full combo. It sounds like something that's easy to get down quickly, but I found myself still occasionally going too quickly in the intensity of a boss fight. The game punishes you by not fulfilling the attack if you button mash. After each boss fight, you unlock a new move that will be required to fell some foes in the next stage. Conversely, you can play Hard Mode which unlocks all moves right from the get-go, but you'll have to beat all four stages without dying. "Hardcore Mode" would've been a more apt description of this difficulty setting, I feel.
Completion Time: ~1.5 Hours
Extra Content: Just like with Ultra Hat Dimension and Warlock’s Tower, this is a Ratalaika Games published game, so getting all the achievements can be achieved in under an hour. It would've been nice if they pushed you to beat Hard Mode, but you'll just have to settle for internal gratification instead.

Conclusion
My top 5 on the list in order would be the following: (1.) Hayfever, (2.) Valfaris, (3.) Cursed Castilla: (Maldita Castilla EX), (4.) Momodora: Reverie Under the Moonlight, and (5.) Pumpkin Jack.
Have you played any of these games? What are some other overlooked single player indie games?
See my post below for some upcoming indie games to look out for.

40 Upcoming Indie/AA Games (Not all on Xbox)

True Story Time

Ok, forgive the formatting. This was originally a greentext post for all the /b/tards at 4chan. It's also a long read but if you can get past that then it is actually a quite interesting story that happened to me years ago.
be 22 active duty air force assigned to Nellis in Las Vegas not disclosing job, but no stranger to weapons and tactics get pulled in to supervisor's office one day told I've just been "voluntold" to participate in a training exercise with DOD no other information given other than reporting instructions pretty much any question I asked was answered with "I have no fucking idea " report to conference room at base hotel next morning per instruction see about 12 other guys from my unit also voluntold to be there five guys enter room in civilian clothes introduce themselves as the "WHITEBOX" Group Assume it's an acronym for something, but never explained told we will be upgrading our security clearances hours of paperwork, only told we are participating in a force on force exercise released back to our unit crack jokes about how the exercise is a lie and we will be experimented on return to regular job and time passes eventually assume that it was canceled and forget the whole thing
about 2 months later supervisor pulls me aside and tells me that I need to report to a briefing the next day says it’s about "some WHITEBOX exercise" has no idea what it is and doesn't seem to care. once again report to base hotel with the other 12 guys WHITEBOX guys show up and pick us up in a van driven off base to some random office building and escorted into the offices of the Department of Energy, WTF? mystery only deepens, what the fuck is happening? what if this actually is some evil experimental shit more hours of paperwork and security/safety briefings by random suits had to fill out and sign a non-disclosure agreement and that threatened arrest if violated required to turn in cell phones and any other electronic devices in our possession our cell phones get locked in a cabinet while the office phone in the room gets unplugged WHITEBOX guys finally return and fire up a power point briefing first slide just titled WHITBOX Exercise 0X slide also labeled in bold red letters "CLASSIFIED TOP SECRET / NOFORN / ORCON this is really starting to feel serious
WHITEBOX Exercise finally explained told that for the next two weeks we will be role playing as OPFOR (opposing forces) we will try to attack and penetrate a DOD facility and carry out a simulated act of sabotage facility is protected by a contracted privately owned security force security group is required by the DOD to carry out this exercise in order to audit their protection every couple of years if we succeed, security company fails the audit and looses the contract the exercise is the conclusion of a two week inspection of the security contractors and their procedures every exercise a random military unit is chosen as OPFOR "reminded that we are silent professionals and that this isn’t something we should be advertising shaving wavers granted and civilian attire only FUCKYEAH.jpg power point scrolls to a page with a google earth screenshot on it instantly recognize the picture it's Area 51 holyfuckingshit.exe are we are being told to break into Area 51? can't be real random unit bro pipes up out of nowhere "Is that fucking Area 51?" we are all fucking stoked later told not to call it Area 51 as that just makes you a total chode Groom Lake, Paradise Ranch, or Homey Airbase are the acceptable names many insiders simply refer to it as “The Base” also reminded of the possible legal action via UCMJ if we go around telling everyone about it One of the WHITEBOX guys is now our designated "insider threat" exercise is designed to simulate that someone inside has been comprised by a foreign government he will provide any information that we ask for that he has knowledge of or access to other WHITEBOX guys handle will handle exercise logistics they will provide any weapons or equipment that we request to carry out mission "within reason" told this is not a COD loadout screen
ground rules established... will only be provided with weapons that we are certified to carry weapons will be armed with blank rounds or completely empty also no vehicles will be utilized by us within the DOD property landmarkers simulating road chases are not authorized our insertion is simulated so we will already be escorted/processed through various checkpoints and dropped off near the base no impractical equipment requests, so no tanks, helos, surveillance drones, or scud missiles, lol any explosives we intend to simulate will be assessed by WHITEBOX so if we want to blow the perimeter fences we will tell them before hand, they will calculate the weight of the bang we would need, it would be simulated by rocks, and then someone would need to hump the weight number 1 rule established and stressed with a very serious tone we will be escorted by WHITEBOX evaluators at all times within the DOD landmarkers at no point are any of us authorized to be alone in the facility actual security is not laxed because of the exercise, nor is this a free pass to roam security personnel can still use real force in the event that we deviate from the established protocols shown various pictures within the airbase that most will never get to see a specific hangar is designated as our target building. we will need to gain access to that hangar and carry out an act of sabotage for our sabotage we will need to ///REDACTED/// obviously we won't be doing it for real so we will actually need complete a random task inside the hangar task will be designed to be as complex and time consuming as the real thing all while being hunted by the security force insider threat briefing continues, various elements of the base security procedures and day to day operations explained however, get the impression that the chosen source is someone with a generic admin position and is not actually involved with security we are also encouraged to do our own research and scour the interwebz for info about the base told to supply the URLs to WHITEBOX if we find anything of interest. sorry if we got your Alex Jones or Art Bell conspiracy blogs taken offline briefing finally concludes, we are reminded of our non-disclosure policy and taken back to Nellis and dismissed for the day
next day we all meet at Creech Air Force Base in Indian Springs, Nevada we will be using this location to build our plan of attack and do rehearsals/dry runs it's actually pretty cool because it's on us to plan our op, just a bunch of random Airmen periodically grill our insider with questions and start asking our other WHITEBOX guys for gear we tried to have our insider take pictures of the interior of our target hangar, but he got caught IRL he would be arrested and interrogated by the feds, and the whole op would be dead instead though the guys that caught him received kudos from the inspectors, and he just tells us nope have to rely on a whiteboard sketch of the inside decide to keep it simple, M4 riffles only however I am certified on the Barret M82 .50 cal. we decide that I will carry that heavy mother fucker as well as an M4 and provide overwatch from the distance kind of bummed out because im not going inside it will be on me to neutralize certain security positions that we have previous identified we remind our WHITEBOX guys that the M82 is an anti-material weapon with the ability to disable vehicles they tell us that I will just need to call my shots to the evaluator that I will be partnered with he will radio to the vehicles that they are destroyed and will need to stop driving guess I should mention that is also part of the disadvantage we have we will all be paired with WHITEBOX evaluators who will sort of act as referees during this simulated battle however they will all be wearing bright orange reflective vest identifying them as exercise officials that really fucks our ability to stay hidden and stealthy, but it is what it is also should mention that this is a daytime raid despite our objections sounds like they are setting us up for failure, but they remind us not to think of it like that this is all being done just so the evaluators can get a good look at the security's incident response procedures it's not an unannounced drill, the military doesn't really like to do that kind of thing especially with large scale exercises such as this everyone on the base know we are coming, there's no element of surprise here except with what kind of attack we prep it would be a real hot clusterfuck if the security contractors failed the audit heads would roll, people would get fired, and numerous officers would be relieved of command I still get to attack Area 51 so don't care as this is the coolest thing I've done in the military
our plan is starting to come together over the days decide to sacrifice one of us in a suicide bomb attack figure out which of us is the most "FNG" or lowest ranking and make him do it he will approach one of the ECPs (entry points to the base) on foot wearing a rucksack loaded with rocks (make-believe explosives) he will be wearing a uniform and will identify himself as Air Force and will franticly yell that he needs help we don't anticipate that he will make it that far or that the security will actually swallow this ruse however his goal is to get as close as he can to the ECP and yell allah ackbar and release his dead man's switch and try to take out what he can his evaluatoescort will drop a GBS (ground burst simulator) when he detonates GBS is a little miniature explosive device that just makes a really loud boom anyone who’s been through any type of military training is familiar with them, they are used to add stress and create excitement we are hoping this will be a distraction and will get as much security as possible to converge on that location the rest of us will assault from the other side of the base and try to breach the perimeter several of us will also be rucking explosive rocks for the breach chose a breach point that will have us crossing only a minimal portion of the flightline (place where aircraft operate) if we successfully simulate breaching the perimeter the exercise will be paused and we will be inprocessed through the ECP and brought into the base exercise will resume and we will continue to assault towards the target hangar I will stay outside in my sniper position and try to smoke what I can inside the hangar the team will cover the doors with simulated claymores and take up cover two guys will carry out the simulated sabotage act while the rest cover the doors WHITEBOX doesn't have any inert claymores to provide so the will be simulated with small weighted ammo cans the weight is really starting to become problematic so we abandon the claymores and decide to just cover the doors with firepower would really help if we had a vehicle, but not happening to be fair, vehicles wouldn't make it that close to the base if they tried to attack IRL armored or not
week one down, plan looking solid considering how much of our attack is simulated two weeks of planning is actually excessive not complaining though cause two weeks of hanging out and smoking and joking compared to normal work at Nellis only downside is the hour drive back and forth each day to Creech AFB casino right outside that base with awesome steak and eggs so not too bad though one of the WHITEBOX guys tells us he's actually employed by the Department of Energy he doesn't actually work at Groom Lake, he works at the Nevada Test Range the massive amount of Nevada landscape that is restricted and owned by the feds is actually impressive contrary to popular myth there is road access to Groom Lake via the adjacent test range, but not too many people actually make that drive. the 737 shuttle from McCarran Airport is how everyone gets there since the drive is long as fuck the main paved road through Rachel Nevada that all the tourist flock to doesn't really have any operational use anymore allegedly we will be driving there through the test range via a convoluted series of paved and dirt roads route is CLASSIFIED TOP SECRET, not kidding
DOE dude gives us a tour of the test range one day load cases of water in back of van drive to Mercury Nevada and stop at checkpoint inprocessed inside, get pictures taken and issued escorted visitor passes also required to wear radiation badges once inside get to see all that shit from The Hills Have Eyes, fake towns that were blown up with atomic bombs not as intact as they are portrayed in films though, they are pretty rekt or deconstructed show us a massive crater called the Sedan Crater in the 50's they experimented with using atomic bombs for mass excavation projects hoping they could just nuke the ground and build shit instead of fucking around with bulldozers pretty stupid and impractical but they didn't know any better back then they buried an atomic bomb a half a mile underground and blew it up Sedan Crater left behind as a result and the fucking thing is huge. they allegedly herded cattle down to the bottom of the crater afterwards to test the post fallout effects pretty fuckin savage, and it was actually stunning to look at two hour drive to Groom Lake though endless desert roads now see why we loaded the water, we’d be pretty fucked if the van broke down or got stuck get first distant look at the base without having to enter their checkpoints holyshit.mp4 very few people get to actually see what we are seeing to be honest though, looks like any other air force base I've ever seen except smaller besides the obvious fact that it is in the middle of bum fuck nowhere and its main runway is long as fuck also realize one of the reasons they didn't want us operating vehicles most roads are dirt and the entire lake bed is surrounded by "moon dust" everywhere moon dust is the ultra-fine sand found in certain parts of the desert with the consistency of flour it's also a total bitch to drive in and the security patrols getting stuck is a somewhat frequent occurrence told that they even have some of the AAFES fast food joints there that you find on any other base imagine working at a Burger King that you need a Top Secret security clearance for, how the fuck does that work??? noticed that despite being authorized to be here, we are still being watched by distant security patrols wonder if they know we are the bad guys that are going to be attacking the joint make some minor adjustments to the plan since the google earth pictures lack some detail conclude tour and take the 3 to 4 hour drive back home, most of us slept in the van
arrive at Creech next day and see that more WHITEBOX guys have been added to the mix, now there's like 20 of them for the past two weeks they have been inspecting the security contractors and its procedures you can tell a lot of them are ex-military based off of language and the people that are dipping and spiting in empty water bottles the mood is light, all of the exercise planning is finished, nothing to do the last two days we managed to borrow an empty hangar at Creech and used it as a mockup of our target hangar to run rehearsals no longer asking our insider questions about security, instead start asking completely ridiculous questions about conspiracies for lulz accuse some of them of being reptilians to see how they react, some of them get legit uncomfortable before you go sounding off, doubt they are hiding anything, some folks just don’t get military humor one does, however, and shows us a velcro patch that he wears on his rucksack it's one of those standard patches you spot on a pilot’s flight suit that has the name, rank, branch, and blood type his blood type seriously says reptilian it's obvious that they embrace and poke fun at the reputation this base has, in fact they thrive off of it
the day finally fucking arrives, time to attack this bitch wake up at 0400 and drive an hour to Creech dressed to kill decide to wear DCU "desert combat uniform" pants and a sand t shirt with my personally owned Blackhawk tactical vest to carry spare M4 mags sometimes the military issues some real shitty gear so our unit is somewhat lax and allows us to personally buy our own better equipment if it has command approved use and doesn't break SOPs also wear my empty gas mask pouch attached to my hip and use it to carry spare M82 .50 cal mags also wear a black turban for lulz that I bought off an ANA (Afghani Northern Alliance) dude downrange used to have a guile suite but it got lost on a deployment so that's a no go unfortunately arm up with an M4 with M68 red dot sight and attach a BFA "blank firing adapter" to the muzzle, and load six mags of .556 blanks also provided with my trusty Barret .50 M82 and five mags there is no BFA for the Barret that I'm familiar with so carry that with empty mags, guess I get to cheat with the weight load up in the vans with WHITEBOX team and drive another hour to Mercury get inprosscessed through security checkpoint and receive visitor badges for the test range drive another 2 hour on random roads passing more checkpoints /// REDACTED /// forced to surrender cell phones, personally owned electronic devices and CAC cards (military ID cards) again receive our escorted visitor passes for Groom Lake and now continue down some of the most forbidden roads in American history start unloading as close to our start point as the terrain allows and hump the rest of the distance on foot with our escorts suicide attack bro hangs back in the van with other escorts and is driven to his start point the terrain is favorable and allows us to set up out of sight hence why we chose the spot I break off and try to set up my nest at my chosen OP "observation point" as discreetly as possible not really stealthy cause I'm being followed by a guy wearing an orange reflective vest that says STAN EVAL and he's just casually walking he tells me to set up the Barret, but just simulate your shots by firing the M4 blanks now in a spot where I can observe base activity and provide cover fire for the breach, but I am also the most easy to spot sniper ever now wait for confirmation that our distraction on the other side has happened, taking a real long fucking time
my escort's radio chimes to life and starts talking "attention all WHITEBOX, we now have proper authentication via CASTLE ROCK for initiation of a detachment level exercise" voice on radio proceeds to spit out a long winded exercise safety briefing realize it's been about 40 minutes and we are just now fucking starting another 10 minutes and finally get word that suicide bro is approaching his target escorts all inform us that the security force is responding to reports of an explosion outside of the ECP later find out that suicide bro was stopped and challenged at gun point about 50 meters outside of ECP by a mounted patrol he then just fuck it and started sprinting towards the ECP until they opened fire with blanks and his escort set off the GBS he actually managed to take out the vehicle that stopped him and create several casualties (we gave him the heaviest explosive rocks loadout) overall our distraction was pretty fucking successful give it a another minute or two and finally start shooting and calling my shots to my escort/evaluator he's talking on his radio and relaying my simulated violence, "inform Merc-17 that they are dead from sniper fire" etc... I have predetermined targets to engage based off of what poses the biggest threat to the breach team I actually do some damage and get confirmation of casualties from my escort it's about a 600 meter run to the base perimeter in the open desert so it's on me to try and clear their path as much as I can the plan is to try to lure some security vehicles to our position then eliminate them with the Barret while they are en route the dead vehicles can then serve as points of cover for the breach team as they assault towards the base breach team was also aiming to see if they could snag any security radios from the dead patrols so we can monitor their comms didn't really work out that way however, in the end we simply didn't have all the info about the anticipated security response without giving away too many sensitive details, we all got ambushed by the security from unexpected locations forced to abandon my nest and the Barret to start moving towards another location to back up the breach team that was under fire trade some shots with security until my escort finally announces "ok dude, you're dead. go ahead and lay down" that's it, game over
play dead for about 20 minutes while security cleans up the area breach team gets rekt, we managed to get within 100 meters of the perimeter couple of security dudes approach me and perform a dead combatant body search on me it's a specific type of search designed to search a dead body while also checking for possible explosive booby traps pretend to be dead and let security dudes run my pockets finally one of the evaluators shouts "PauseEx" (pause exercise) we got fucking annihilated, no chance this attack was going to be successful our evaluators tell us that everyone did a great job, HOWEVER.... we are going to continue the exercise because they didn't get the chance to observe much of the internal security components we are going to resume the exercise assuming that we were actually able to get inside that target hangar this will give the evaluators the opportunity to observe the security's recap and recov procedures (re-capture and recovery) we all get magically resurrected from the dead I realize that I am actually going inside Groom Lake! Fucking Awesome...
spend about 15 minutes policing up the area for brass which means wandering around and picking up spent cartridges board vans and get driven around to ECP. realize that only half of the security force is playing in this exercise the rest are still armed with live weapons and are still performing regular protection duties forced to show our visitor passes, names and badge numbers are compared against a master list that the security has /// REDACTED /// /// REDACTED /// notice a homemade sign hanging on the wall at the security center it’s got a picture of an alien with a red X through it that says "no extraterrestrial entities or relics beyond this point" like I said earlier, everyone enjoys the reputation this base has drive to our target hangar, holy fuck! I am now inside Area 51 use of blanks not authorized indoors, everyone is told to clear out weapons rest of the exercise will use simulated firing, the equivalent of pointing your empty weapon at someone and yelling bang sadly not the first time I trained like this, military does it all the time it’s ridiculous and awkward every time, looks like a bunch of kids playing backyard soldiers with sticks security has already reset its posture, they know we are attacking but doesn't know the building we are hitting we all enter the hangar, get the impression that it doesn't actually get used IRL anymore reeks of mildew and no power inside, dust everywhere in the center there is a pickup truck covered with a tarp and roped off with red rope and stanchions, signs posted identifying it as a controlled area told that this is a simulated military asset and this is what we are sabotaging WHITEBOX evaluator pulls a box out of the bed of the truck remember when I said we will have to do a complex and time consuming task to simulate our act of sabotage? it’s a fucking Star Wars Lego kit! I shit you not! evaluators tell us we will need start building it and reach page 12 in the instructions without errors or mistakes kind of wish we went with our earlier plan and brought claymores cause I spotted some sweet chokepoints outside the building to set them up also wish we had the idea of bringing padlocks and chains so we could lock down the hangar and make life more difficult for the security force set up our spots to cover the doors, we are well versed with building clearing tactics so we know what spots to cover to make it hard
WHITEBOX evaluator authenticates over the radio with someone by passing letters and numbers back and forth, process known as sign/countersign voice on radio announces that the detachment level WHITEBOX exercise has resumed showtime! Two unit bros start opening the Lego kit and sorting parts me and the suicide bro weren't supposed to be in this hangar or even on the base to begin with so we don't have points to cover inside come up with idea and ask one of the escorts if we can go out the back on to the flightline plan to walk to two separate buildings in opposite directions and see if we can create distractions evaluators approve the plan, but tell us we can't approach or enter other buildings, nor approach any parked aircraft decide to leave firearms and my tac vest behind for clever reasons if we are unarmed the security will most likely apprehend us, and search us this is more time consuming than just shooting us and will keep them away from the hangar longer exit the back of the hangar on to the flightline and just start casually walking down the tarmac with my escort eventually hear the sound of police sirens in the distance getting louder, hear they come! get the urge to start sprinting but decide not to since it would most likely result in me being tackled on the pavement, fuck that later realize distant sirens are actually responding to hangar after reports of a silent alarm being received so much for the distraction plan
decide not to return to hangar since there is not much I can do unarmed, and continue walking down flightline all the parked aircraft I see are just normal military aircraft, although some do seem to have “enhancements” or cosmetic features that I haven’t seen before ask my escort where they keep all the flying saucers, he smirks and just replies "underground" wonder if there are actually any subterranean levels to this base, suppose a lot of these buildings could support that ask my escort if there are really underground levels, he facetiously says “who knows” white pickup truck with police lights approaching fast pretend not to notice and keep walking voice starts barking at me over a loudspeaker "stop right there! do not move! get your hands up! security mercs climbing out of vehicle with rifles drawn, don't see magazines in the riffles, they are part of the drill they actually try to challenge both of us, escort has to remind them that he is out of play security goons bark at me, "face away from me NOW! keep your hands up!" they are actually pretty intimidating, I comply proceed to have me lay on the ground face down with my arms and legs stretched out yell at me to put my hands in the small of my back, palms together, fingers up big black guy approaches me and actually puts his knee on my neck George Floyd style "don't fight me, don't resist me, or you are gonna get hurt" he says puts me in zip ties and picks me up, see other guards still have weapons drawn on me overall whole thing similar to a gangbanger getting rolled up by the cops black guy puts me in some weird and uncomfortable arm hold tells me to start walking while he steers my body with the arm hold and walks me off the flightline taken to a grassy area, get put back on the ground and searched and questioned /// REDACTED /// I try to bluff and say that the hangar will blow if anyone goes inside, see if that stalls them he tries to question me about it, but I can tell he’s not biting, I decide to tone it down and stay quiet cause the dude really looks like he’s going to fuck me up actually overhear his partner talking on the radio, he’s telling others to exercise caution and beware of possible explosive booby traps lights out, realize that someone put a bag over my head evaluator calls out "EndEX" (end exercise) all portions of the exercise are terminated, it's all over
black security guy cuts my zip ties, takes off the hood and sets me loose later find out that security retook the hangar with no problems my guys inside struggled with the Legos since it was so dark and hard to see instead of immediately going in, security tossed inert CS gas canisters inside none of us brought gas mask since it was something our insider failed to mention evaluator let us build legos for another 30 seconds then yelled “GAS, GAS, GAS” unit bros in the hangar were told to lay on the ground and pretend to be incapacitated security swarmed the place with gas mask and guns, kicked away weapons they got a similar treatment to what I received on the flightline and got hauled out of there we all regroup at the base's main visitor center for the AAR (after action review) overall security responded quite well, only some points were critiqued, nothing failing smoke cigarettes and crack jokes back and forth with the security dudes, finally get to see the human side of the guy who snagged me on the flightline tell him he’s one scary mofo, he smiles and we shake hands security dudes leave, head to base theater for full debrief WHITEBOX guys thank us for our participation, time to head home wait a sec, let’s see some fucking aliens WHITEBOX guy smirks and says he’ll give us the dollar tour another day drive back to Mercury knowing full well that we are not going to hear back from them, especially about a tour return radiation badges to the Mercury office told that if we never hear back from them that it’s a good sign told that if they do call us then our Tricare (military health coverage) will get put to good use whole experience was cool as fuck one of the evaluators hands out business cards for ///REDACTED/// and tells us to look them up when we separate from the military starting pay for the security force is pretty fucking dope and only certain military backgrounds are considered for it return to Indian Springs and hit up the casino for drinks with the original 5 WHITEBOX guys ask if any of the prior OPFOR units actually pulled it off and broke in told that a group of CCT guys from the 24th STS was the closest anyone’s ever gotten but even they still failed makes sense, I’ve heard that those dudes are legit operators tell war stories and get drunk actually receive a letter of appreciation from the Air Force Test Center Detachment 3 from Edwards Air Force Base, California about a month later it thanks me for my participation in an exercise but makes no mention of Groom Lake my participation in a vaguely worded “DOD exercise” actually gets mentioned as a bullet in my annual performance report mfw I attacked Area 51
tldr - me and my coworkers "broke" into Area 51 with automatic weapons so we could put together an X-wing starfighter out of Legos
Thanks for reading. I should mention that I have intentionally withheld a lot of details and even altered a few. I'm not trying to blow up anyone’s spot and compromise shit. Just wanted to share a true story about some cool shit I got to do in my youth. For example WHITEBOX is a completely fabricated name while the whole operation actually went under another random weird name. It still ranks as some of the most cloak and dagger shit I got to do in the military. I actually don’t really tell too many people because it is no one’s business and no one would believe me anyways. I finally figured that enough time has passed and like I said, I have specially tailored this story to avoid leaking any sensitive shit. Overall the base was actually kind of underwhelming. I didn’t really see any earth shattering secrets there. All of the alien and reptilian conspiracy theories were openly mocked and made fun of there. It’s really just a base that gets an extra layer of discreetness and physical security for more sensitive assets and projects to be kept there. The CIA, JSOC and other intel gangs from Washington even have offices out there because it’s just a quiet tucked away place to do business. I will say that their security is no joke and that they have some truly fascinating techniques to detect and deny intruders. Hope you enjoyed.

History of EOSBet (now EarnBet) and how it plans to revolutionize crypto gambling

The best polo shirts — 14 tested

Polo shirts are possibly the most ubiquitous clothing item of the 21st century, undergoing a long journey from aspirational 1930s sportswear to becoming the default smart-casual option for millions of men. We’ve researched and tested 14 of the best polo shirts and think that the best polo is the Sunspel Riviera with its great fit, unique fabric and strong range of over twenty colours. If you’re looking for an elevated take on the polo then the John Smedley Adrian Polo is incredibly soft and will smarten up your wardrobe. Finally, if you’re on a budget the H&M Cotton Polo Shirt is a good quality take on the classic item at an affordable price point.
The original garment as we know it was based on a design worn by French tennis star René Lacoste aka “the Crocodile” in the 1930s as a practical, flexible, comfortable sports shirt. Unfortunately, from the 1980s onwards, creeping “casual Friday” dress codes made the polo shirt with badly fitting chinos an American business-standard. Later, it was the uniform of golfers and delivery drivers, security guards, and coffee chain staff not to mention the sometime uniform of the American far-right, in almost a parody of conformity.
What saves the polo shirt from fashion irrelevance is its potential for reinvention. Its been reclaimed by subcultures ranging from punks to skinheads and mods. As the tie disappears and the suit becomes increasingly relaxed, the polo shirt has become a place to experiment with shirting alternatives and continues its long tradition of reinvention, molding itself to the zeitgeist. For our review we tried to cover this range, from semi-activewear to knit-fabric classics to find the best polo shirt overall, looking as always at specialists who’ve produced these styles year after year in an attempt to find an ideal.

Best overall

Sunspel Riviera Polo
With a smart fit, retro-inspired basket weave fabric, and a huge range of tasteful colours, the Riviera is on its way to becoming a contemporary classic.
$105

The Riveria was introduced by Sunspel in 2006 after a design by Linda Hemmings for the James Bond film Casino Royale. The Riviera became something of an instant classic for a brand which up until then had been known largely for its undergarments. The references here (as the name suggests) are much more Talented Mr.Ripley than contemporary sportswear but it doesn’t feel like a period piece either. There has been some clever thought put into taking the best of that golden era and updating it.
The fabric has a looser, wider weave than most piqué polos, and a nice spongy texture with none of the coarseness that some piqué can have. After researching I found that the brand created the fabric with a vintage lace making machine in Sunspel’s HQ in Nottingham, and none of the competition I tried have a similar quality.
The fit is trim but not overly slim. The sleeves fall flatteringly halfway down the bicep, the length is standard and it has the classic split tail. The sleeves didn’t pull up into my armpits and I still had movement through the body. The collar is a fairly small point collar that sits well when buttoned up but also folds down easily into a camp collar shape when undone which allowed it to be worn cleanly both ways. The buttons are a discreet tonal plastic and the placket is a simple 2‑button design. I’m a fan of the pocket design though in a practical sense it’s not good for much and makes the shirt much more of a casual style.
Colours are another area where Sunspel gets it just right. They always have a strong seasonal palette which this year covers 20 options including a deep chocolate brown (seen above) an intense Yves Klein blue and a great brick red. Compared to their competitor’s depressingly basic ranges of pastels and neons, this quiet tastefulness is refreshing and it means that season to season it will be easy to update your wardrobe with some new additions.
Through washing and wearing over a number of weeks, I noticed no noticeable shrinkage or discolouring and the fabric kept its softness (which wasn’t always the case, especially if a garment has been chemically softened). I also kept an eye out for loose threads and buttons but found no faults.
Which brings us to the final question of value. Polo shirts are an interesting category in this sense as they are so tied up to a certain idea of aspirational dressing — and priced accordingly. Our testing found that the general quality and feel of a £10 polo from H&M didn’t massively improve when compared to its £80 Lacoste equivalent. But that’s to ignore the fact that you are paying for what that £80 polo says about you, what it represents in our culture, and the semiotics of that logo — a francophile or a football causal, a preppy or a punk. That said, if you’re like me and the branded polos aren’t your niche but you want something that feels premium, then, for the cost, you will have a beautifully fabricated, European-made polo shirt of notably better quality than its competitors in the same price bracket and that’s enough for us to award it the top spot.

Downsides

The downsides for the Riviera really come down to preference. I could imagine if you want a more classic fitting polo you may find it too slim or if you want one without a pocket that could turn you off. But as for the construction of the shirt itself or its fabric I couldn’t find any faults. Even the plastic buttons which might in other brands seem like a cost-saving measure feels more like a thoughtful design choice. It’s also more sportswear-adjacent than actual sportswear, but that feels like a quibble and true of any of the major polo brands at this point.

Also good

John Smedley Adrian Polo
Made from incredibly soft sea island cotton, this knitted polo is perfect if you want a softer, more formal style of polo.
$298

The Adrian Polo from John Smedley comes a close second to the Sunspel Riviera. The main attraction is the sea island cotton fabric which is incredibly soft with the best hand feel of any polo I reviewed. The placket length and knitted collar means it feels much more like the elegant mid-century polo shirt than something that would be mistaken for a 21st-century corporate uniform, albeit with some nice updates that make it feel more contemporary than other knitted polos.
Smedley is to fine knitwear what Burberry is to trench coats, or John Lobb is to shoes and considered to be the best in the world in the category (it’s where the Queen gets her knitwear). The Adrian genuinely felt like a luxury. Everything from the feel of the fabric to the way it fitted just right with substantial ribbing on the waist and sleeves (near the bottom of the bicep) with just the right amount of tension spoke to the care and attention that had gone into making it. It’s also versatile, working just as well under the lapels of my suit when I got married a few weeks ago as it did in our 35 degree London heatwave when worn with a pair of shorts although, it is a bit too formal to work with tracksuit bottoms. Out of all the styles I reviewed it felt much more like a smart option.
What the Adrian definitely isn’t on the other hand is a piece of grab-and-go sportswear that can be washed and thrown on like a t‑shirt or folded up at the bottom of your bag for destination holiday. I found myself hand-washing the delicate fabric to avoid rips and the collar, though it stands well, needs shaping with an iron after washing. Like a lot of luxury items, it’s delicate and requires a bit more care and attention than most and at £145 it’s not quite affordable enough to be a staple. That’s not saying it’s bad value necessarily, you can see the care and attention that was put into it and it’s UK manufactured but it’s probably not what most people are looking for when it comes to an everyday polo shirt, and those not quite the all-rounder that could hold the top spot. If you’re more likely to wear smart trousers than jeans and prefer a knit jumper to a hoodie then this is the polo for you.

Budget pick

H&M Cotton Polo Shirt
A great price paired with good fabrication and quality, the H&M polo offers the best value for money with their straightforward take on the classic polo shirt.
$12.99

If you’re unconcerned with logos and just want a classic polo shirt as a wardrobe staple you could do a lot worse than the H&M Cotton Polo Shirt. The piqué is soft and drapes well, the fit is classic, and straight (though as is often the case with H&M group, a bit long for me). In a blind test, I’m not sure I could tell the difference easily between this polo and the Lacoste L.12 which it’s clearly based it’s detailing on. And at £9.99 it’s extremely good value. Ethical clothing site Good on You’s review gives the brand an “It’s a start” rating for it’s environmental and ethical credentials noting that it’s environmental record is consistently improving while some issues with it’s supply chain labor remain.

What to look for

Range of colours: More than most sportswear, polo shirts are about colour, and we wanted our staple pick to have a good range of quality seasonal colours.
Flexibility: We wanted a Polo that looked good with a range of clothing from the formal to the ultra-casual (a pair of shorts or sweats)
Fabric: Has to work well in the heat, for most people a polo is a summer item and anything too heavy or coarse wasn’t going to cut it for us, we tried a range of synthetics and cottons of different qualities.
Fit: Piqué and knitted cotton are unforgiving fabrics so having a good fit is key to making a polo shirt work.
Collar: Does it stand up well, does it look okay when unbuttoned? is it easy to fold down or does it look sloppy.
Length: Long enough to wear tucked in but not long enough to look sloppy on its own.
Sleeves: We wanted the sleeve length to flatter the bicep but not ride up too high into the armpits, we also wanted easy movement as you’d expect from sportswear.
Easy Care: The best polos, like all good sportswear, should be easy to wash and care for.
Aesthetics: We wanted a polo that was more than a billboard for logo’s or an anonymous boxy t‑shirt alternative, the best would have a strong aesthetic quality.

The competition

The Fred Perry M12 & M3's are the most solidly constructed of all the branded polos I tried, and I was particularly keen on the thick ribbing on the sleeves and collar and the wide, reinforced placket. The collar had a slightly wider spread than most and which I found more flattering. The fit is trimmer than Lacoste and the hem is square so overall it has a neater, less sporty look. It's also nice that it's been continuously made in the UK since its introduction in the 1950s. The M12's aesthetic with its twin tips on the collar and sleeves have deep roots in the mod, Britpop, punk and skinhead subcultures in the UK and it can be a bit overpowering if you're looking for something more casual, but I love the simplicity of the M3's laurel crest and it has the same fit. Our favourite if you're looking for a logo.
We ordered from Lacoste as they're the originators of the style. The Lacoste L.12.12 is their staple and comes in a huge range of colours. It's hard to judge it fairly as it seems to be the most duped of all polo styles—the Ralph Lauren polo is said to be a copy of their pre-60s model after the designer was disappointed with the synthetic blend polos they produced in the 70s. It has a straight fit, flattering sleeve and fairly flat collar. The fabric is softer than most piques and the split tail is nice but there is nothing particularly stand out, though the mother of pearl buttons are a nice touch. In terms of transparency, they were probably the most disappointing of the branded styles as there was absolutely no place of origin for manufacture, not even a "made in" on their label (though I believe they are produced in Peru).
The Lacoste Paris Polo Shirt is their more contemporary update to the classic style and it features a slightly smaller collar, a bit of elastane in the fabric (6%) and a longer, narrower hidden placket and tonal crocodile patch. It's an interesting update, but if you're going for something so subtle I'm not sure why you wouldn't go for something completely unbranded.
The Ralph Lauren Classic Fit Mesh Polo Shirt was an interesting variant. Its piqué was solid and soft feeling, It had a really thick placket and nice mother of pearl buttons, but it was largely indistinguishable from the Lacoste L.12 and its dupe status makes sense. It has a slightly lower stepped hem and a surpassingly slim fit for a "classic" style. It comes in a huge range of colours (some pretty dubious) and is the most expensive of the branded options we tried, coming in at £85. It's also shorter than most of the polos we tried so could be a good option for smaller guys.
Kent Wang is one of menswear's best-kept secrets and we're a big fan of the Kent Want polo shirt. It splits the difference nicely between the more casual sportswear elements and smarter styles like the Adrian with thick quality pique, mother of pearl buttons and a high spread collar designed to look good under a suit jacket or jumper. If you want something with the formality of the Smedley and the easy-care of a classic polo then this is probably your best option and it has some of the most tasteful colours of any brand we reviewed (as well as a wide range of long sleeve options). It should be noted that the fit is quite slim and it's worth sizing up.
The Uniqlo Airism Jersey Polo is sleek and technical without seeming dorky. It kept me from sticking to the sofa when the heat in London got to a high of 35°C (95°F). It would be the ideal choice for a warm-weather tech enthusiast and looked pretty cool and sleek worn with my black running shorts.
The other Uniqlo style I tried was the Uniqlo DRY PIQUE polo, which I was less of a fan of. It was fine but not particularly interesting fit wise and has a slightly coarse plastic-y feel to the fabric.
I tried ASKET's Pique Polo and while it has the brands great fit range (you can choose the length from small to large) was a disappointment overall. The piqué was soft and mercerized but also the most transparent of all the ones we tested which meant nipples showed through. The collar was strangely floppy and unstructured so looked messy when buttoned up but also had trouble sitting flat when opened and the placket looked visually off centre. As usual with the brand, the environmental and social tracing is excellent and I hope they can perfect the style.
Finally, I also gave the H&M COOLMAX Polo a try and while I might appreciate it if I lived in a much warmer country, the texture just suffered in comparison to the pure cotton pique of their standard polo.
This is a new guide from Typical Contents, the “wirecutter for clothes”. It’s by the team behind Epochs, a now defunct menswear blog.
*We’re reviewing categories of clothing in hopes of finding the best item(s) in that category. All items tested in this guide were purchased with our own money. This post does not contain affiliate links.
Check out our previous guides on boxer briefs, plain t-shirts, low top canvas trainers, and summer socks.

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